After five years of leading her super sexy lingerie brand, Savage X Fenty, Rihanna is stepping down as CEO. The singer and entrepreneur announced her decision in a statement on June 23, 2023.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer,” Rihanna said.
Savage X Fenty is known for its fearless, confident and inclusive approach to lingerie, offering a range of styles and sizes for everyone. From everyday basics to more provocative pieces, Savage X Fenty is lingerie for everyone.
Hillary Super, former CEO of Anthropologie Group, will replace RiRi as CEO, according to the announcement. Rihanna will remain connected to the company as executive chair.
“I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level,” Rihanna said.
Super has over 20 years of experience in the retail industry, having worked at Gap, American Eagle Outfitters and Anthropologie Group. She said she was honored and thrilled to join Savage X Fenty as CEO.
“I admire Rihanna’s vision and passion for creating beautiful and inclusive lingerie that empowers women and celebrates their individuality. I look forward to working with her and the amazing team at Savage X Fenty to grow this iconic brand and reach new audiences around the world,” Super said.
Savage X Fenty was launched in 2018 by Rihanna in partnership with TechStyle Fashion Group, a global leader in online fashion and lifestyle. The brand has since become one of the most popular and successful lingerie brands in the world, with over 4 million loyal members and a global presence in 210 countries.
Savage X Fenty also produces annual fashion shows that showcase its latest collections and feature diverse and talented performers and models. The shows are streamed exclusively on Amazon Prime Video and have received rave reviews from critics and fans alike.
As executive chair, Rihanna will continue to oversee the creative direction and brand identity of Savage X Fenty, as well as lead its social mission of empowering women and promoting body positivity. She will also focus on her other ventures, such as her cosmetics line Fenty Beauty, her skincare line Fenty Skin and her luxury fashion house Fenty.
Rihanna thanked her fans and customers for their support and love over the years, saying that they are the reason why Savage X Fenty exists.
“You are the heart and soul of this brand, and I can’t wait to share more exciting news and products with you soon. Thank you for being part of this journey with me. I love you all,” Rihanna said.